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Case Study
Dan Deluis
Discover how Dan grew his Instagram audience by 300K in under 6 months, all while seeing his income skyrocket.
Meet Dan.
Breathwork and yoga visionary who saw his Instagram become a viral sensation over a few weeks.
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Dan Deluis
BACKGROUD
Wellness influencer, founder of multiple wellness businesses
Dan, a Wellness Influencer specializing in breathwork and mindset training, faced the challenge of capitalizing on his growing Instagram audience to increase his passive income, integrate his business ventures, and boost participation in his online courses. Operating in the Health and Wellness industry, he emphasizes breathwork techniques for individuals and teachers.
Background
01
Dan's primary challenge lay in effectively leveraging his expanding Instagram following to achieve multiple goals: developing additional streams of passive income, integrating and harmonizing his diverse wellness-focused business ventures, and significantly increasing participant numbers in his online breathwork and mindset training courses.
Challenge
02
Dan aimed to grow his online community, launch successful breathwork courses, and showcase his 15 years of yoga and breathwork expertise. His objectives included converting his Instagram audience into loyal customers, becoming a recognized leader in the breathwork niche through aid advertising and optimized sales funnels, revitalizing his website, creating platforms for courses, and diversifying revenue streams across various platforms.
Objectives
03
Yogi Brand’s strategy for Dan involved funnel creation, content optimization with SEO-rich content, email marketing automation, newsletter creation, digital marketing, and asset design. The focus was on developing and launching websites, expanding digital product offerings, engaging in affiliate marketing, and crafting long-term income strategies.
Strategy
04
Yogi Brand implemented vigorous email marketing campaigns, created high-converting websites and course platforms, and redesigned Dan’s sales funnels using industry-leading graphic design and copywriting. Additionally, they enhanced his Instagram strategy with Reels, optimized posting, interactive content, and influencer collaborations to grow social media reach and engagement. All while leverage our proprietary analytics tools to maximize his earnings.
Implementation
05
About
Dan's Successes
RESULTS
Mindblowing results across all his businesses thanks to Yogi Brand.
Yogi Brand steered Dan towards monumental success, achieving a tripling of revenue with the launch of three innovative businesses. Each venture, enveloped in our expertly crafted marketing funnels and industry leading web design, resonated deeply with Dan's audience, leading to a surge in course enrollments and a substantial expansion of his email subscriber list. These strides not only catapulted Dan's income but also solidified his standing as a preeminent figure in the wellness domain
+400%
Total online sales
+300%
Course enrollments
-360%
Advertising spend
+500%
Email newsletter audience
Dan experienced a meteoric rise on Instagram, skyrocketing from 15K to over 300K followers in just six months, a testament to the powerful social media strategies implemented by Yogi Brand, resonating deeply with his target audience and exponentially expanding his digital footprint.
01
Explosive social media growth
Through Yogi Brand's innovative email marketing strategies, Dan transformed his follower base into a thriving community of engaged members. This resulted in an astounding increase in course enrollments and a surge in participant engagement, demonstrating the effectiveness of our tailored email campaigns and funnels.
02
Email marketing successes
Guided by Yogi Brand, Dan successfully launched his course platform, achieving unprecedented sales figures. Our strategic planning and execution in maximizing both sales and impact reinforced Dan's position as a leading wellness educator, significantly boosting his income.
03
Substantial revenue lift from digital product offers
Our meticulously designed sales funnels turned potential leads into loyal customers for Dan, leading to an unprecedented upswing in his overall revenue. This success showcases Yogi Brand's proficiency in creating and optimizing conversion pathways that translate online popularity into tangible financial gains.
04
Enhanced monetization with effective funnels
Life Long Partnership
CONCLUSION
The strategic marketing initiatives undertaken by Yogi Brand successfully transformed Dan's online presence into a powerhouse of wellness influence. The tangible results, reflected in staggering growth statistics across social media, digital product sales, and diversified income streams, underscore Yogi Brand’s proficiency in elevating health and wellness professionals to new heights of success and influence.
Dan's Experience with Yogi Brand
TESTIMONIAL
"Steven was an angel. Yogi Brand's approach was a revelation. Their strategic insights and execution took my brand from obscurity to a leading voice in the wellness world. The growth in followers, engagement, and diversified income has been beyond my expectations. Their expertise in digital marketing and branding in the health and wellness sector is unparalleled."
01
Client Background
Client background
Dan, Wellness Influencer with a focus on breathwork and mindset training.
His main challenge
To capitalize on his growing Instagram audience, develop more passive income, harmonize his various business ventures, and to get more participants for his online courses.
Industry
Health and Wellness with emphasis on breathwork techniques for individuals and teachers.
02
Client Objectives
Grow his online community and launch breathwork courses
Showcase Dan's 15 years of expertise in yoga and breathwork, and effectively convert his instagram audience into loyal buyers.
Diversify his revenue streams across platforms
Develop and expand digital product offerings, implement affiliate marketing strategies for additional revenue, and launch his e-commerce and retreat business ventures.
Capture the potential of his niche
Incorporate aid advertising strategies to build and optimize sales funnels so he can become a recognized leader in the breathwork niche.
Revitalize his website and create his platform for courses
Build high-converting sites and create his teaching platform with dynamic sales funnels that nurture and increase the lifetime value of his customers.
03
Yogi Brand's Strategy
Funnel creation and content optimization
Created rich, SEO-optimized content that highlights Dan's unique wellness journey and expertise, while building workflows for all of his sales funnels from his in-person workshops to his online courses.
Email marketing automation and newsletter creation
Designed engaging email marketing strategies to nurture leads and convert them into loyal customers to Dan's wide product offerings.
Digital marketing and asset design
Develop and launch his websites, digital products, engage in affiliate marketing to create diverse income streams, and crafted his long-term income strategy.
04
Implementation
Content creation and web design
Developed a high-converting website, course platform, ad content, social media posts, and videos that narrate Dan's journey and the effectiveness of his expertise to increase his sales.
Redesign of his sales funnels
Yogi Brand leveraged it's industry leading graphic design and copywriting to improve the conversion rate of all sales funnels.
Growing his social media reach with effective advertisements
Enhanced Dan’s Instagram with more Reels, optimized posting schedules, interactive content, and facilitated collaborations with other influencers, increasing visibility and follower engagement.
Email marketing on steroids
Curated informative email sequences with strong calls-to-action, and effective email campaigns to sell his digital products, with upsells to her workshop and paid membership community.
05
Results
Significant Instagram growth
Dan achieved a substantial increase in followers ( 15K to 350K) in under 6 months, and he saw his engagement on Instagram translate into sales for his coaching and digital product offers.
Affiliate marketing success
Dan’s strategic use of affiliate marketing saw his commission earnings increase to over $20K in just three months, significantly boosting his passive income.
New business venture success
Dan's first series of wellness retreats sold out within weeks of announcement, leading to an impressive 100% occupancy rate and high demand for future events. His e-commerce store generated over 60K in revenue in under 3 months.
Email marketing mastery
Dan was able to convert his Instagram audience into his future-proof loyal customer base. Email automations led to substantial increase to his number of courses sold and the conversion rate of upsells for his coaching program.
Digital product success
The launch of Dan’s digital products, including breathwork courses and ebooks, resulted in mindblowing income for him within the first two months, while also cementing his brand as a leader in the wellness space.
06
Conclusion
The strategic marketing initiatives undertaken by Yogi Brand successfully transformed Dan's online presence into a powerhouse of wellness influence. The tangible results, reflected in staggering growth statistics across social media, digital product sales, and diversified income streams, underscore Yogi Brand’s proficiency in elevating health and wellness professionals to new heights of success and influence.
Quick testimonial:
"Steven was an angel. Yogi Brand's approach was a revelation. Their strategic insights and execution took my brand from obscurity to a leading voice in the wellness world. The growth in followers, engagement, and diversified income has been beyond my expectations. Their expertise in digital marketing and branding in the health and wellness sector is unparalleled."
Portfolio of Ventures
Dan Deluis Coaching
Affiliate Marketing Shop
Tribe of Weirdos E-Commerce Brand
Wellness Retreat
Course Platform
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Dan is a valued partner with Yogi Brand. As per all of our client relationships, we believe we will be working together for many years to come. The trust between us has been a substantial reason of the success experienced in such a short time.
As we continue to be great partners, surpassing millions of followers is a certainty, and we are ecstatic to see the impact that Dan's personal brand brings to the world!
His example is clear proof: financial freedom can appear when well-calculated strategies are aligned with powerful personalities.
To Be Continued
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